Code 01
A
Alignment
Your values, your vision, the life you actually want.
The Authenticity Code
What's your Authenticity
Archetype?
Stop trying to fit into someone else's idea of success. In a world full of noise and copies, your authenticity is your highest-paying asset. Discover which of the 5 archetypes you lead with — and the next step to turn it into a brand that converts.
60 seconds 8 questions Personal next step
Created by Burcu Onaranel Erten · Brand & Business Growth Strategist
"Your brand is not a strategy you run.
It is a truth lived."
— Burcu Onaranel Erten
The Framework
9 letters. 9 keys.
The Authenticity Code is the system Burcu uses with her clients to turn story, expertise and edge into a brand that pays — without the noise.
Code 02
U
Uniqueness
Your edges are not liabilities. They are the asset.
Code 03
T
Transcendent
Where deep expertise meets full energy.
Code 04
H
Harmony
Story, message, and offer — singing the same song.
Code 05
E
Evolving
Stay rooted in your why. Grow as you.
Code 06
N
Niche
Not a limitation — a magnifying glass.
Code 07
T
Tap into Creativity
What would only I do?
Code 08
I
Identity
Own who you are. Right now. With everything you have.
Code 09
C
Consistency
The bridge between who you say you are and who they meet.
Booth Experience
Come find me at the Toastmasters District Conference
Three zones. One QR. Designed so you walk away with your archetype, your next step, and a real conversation booked.
Zone 1 · Hook
Pull-up backdrop with your signature line
Zone 2 · Framework
The 9-letter wall — A · U · T · H · E · N · T · I · C
Zone 3 · Action
Quiz tablet, printed worksheets, QR to Connecting with Joy
One Hero QR
One QR. One landing. Three outcomes.
- → Take the Authenticity Archetype quiz
- → Get your personal next step + framework letters
- → Book Connecting with Joy — your 30-min discovery call
In Action
The booth, in moments
The Conversation
Quiz on tablet → archetype reveal → real talk. Every visitor walks away seen.
The Take-Away
Pink A5 worksheet — 5 archetypes on the front, "my next step" on the back.
The Full Setup
Framework wall + pull-up banner + bistro table. 3 zones in 3×3 meters.
Modular Setup
Same brand. Three sizes.
Don't know your booth dimensions yet? The kit scales. Here's what fits where.
1–2 m table
Small
€150–€250
Must-haves
- ✓ Pull-up banner (85×200cm)
- ✓ iPad on stand
- ✓ Pink acrylic QR holder
- ✓ Stack of A5 worksheets
Skip
Framework wall — show it on the worksheet instead.
2×2 m booth
Medium
€400–€600
Must-haves
- ✓ Pull-up banner
- ✓ Framework poster (A2, framed)
- ✓ Bistro table + 2 stools
- ✓ Tablet + QR stand
- ✓ Worksheets + pink pens
Skip
Standalone 9-letter wall — poster does the same job.
3×3 m+ booth
Large
€800–€1,500
Must-haves
- ✓ Backdrop wall (250×250cm)
- ✓ 9-letter wall (foam tiles)
- ✓ Banner + bistro table
- ✓ 2 lounge chairs
- ✓ Polaroid wall + giveaways
Skip
Nothing — go full 3-zone experience.
Print-Ready Kit
Take it to any print shop.
Three press-ready PDFs. Brand-matched. Just add your real QR code over the placeholder and send to print.
Pull-up Banner
850 × 2000 mm · Vector PDF
The hook. Your signature line + hero QR.
Download PDF
Framework Poster
A2 (420 × 594 mm)
All 9 codes on one wall. Frame it.
Download PDF
Archetype Worksheet
A5 double-sided
Front: 5 archetypes. Back: my next step + booking QR.
Download PDF
Tip: Generate a QR code from qr-code-generator.com pointing to joyyburcu.com/quiz, then place it on top of the dark square in each PDF before printing.